What I'd Wear as a Gen Z Bride: Insights from the Fashion Assistant to Vogue.com's Weddings Editor and Founder of Over The Moon
From Sofia Richie’s Riviera romance to Nicola Peltz’s Palm Beach glam, Gen Z brides are rewriting the bridal playbook. After three years in the industry, here’s what I’d wear as a 22-year-old now:
The Masters:
These are the four classic wedding designers I’d be booking appointments with before the proposal is even finished—priorities, obviously.
1. Vivienne Westwood
I mean… duh. The undisputed queen of the exposed corset bridal look. I would (theoretically!) commit a felony to wear a custom Westwood down the aisle. If Carrie Bradshaw almost got married in one, that’s really all the endorsement I need. Drama, structure, history—it’s everything.
2. Vera Wang
Kate Hudson said it best: “You don’t alter Vera to fit you—you alter yourself to fit Vera. What do boys even learn in school?” Vera is the blueprint. One of my all-time favorite Vera moments? Isabeli Fontana at the 2004 Met Gala—that gown was sculptural, sleek, and straight out of my bridal dreams. Timeless with a little edge, just how we like it.
3. Oscar de la Renta
This one feels pretty self-explanatory. Oscar is one of the true masters of bridal. His legacy is stitched into the fabric of wedding fashion, and his impact on brides around the world is undeniable. Just ask Amal Clooney, Naomi Watts, Countess Olympia von und zu Arco-Zinneberg (yes, real name), or Jenna Bush Hager. Timeless elegance with a whisper of drama? Say less.
4. Carolina Herrera
Venezuelan heiress turned fashion designer and icon, Carolina Herrera launched her bridal line in 1987—and the rest is effortlessly chic history. Known for dressing some of the most stylish brides of the last two decades (royals and A-listers alike), a Herrera bride is always refined, polished, and quietly powerful. Jackie Kennedy Onassis even tapped her to design daughter Caroline’s wedding dress in 1986. Oh—and let’s not forget Bella Swan walked down the aisle in a Herrera creation too. That signature row of delicate buttons down the back? Instantly recognizable. Instantly iconic.
The Newbies:
Fresh talent deserves recognition—especially as Gen Z brides continue redefining what it means to be modern and timeless. These are my top four newer bridal brands (all launched within the past two decades) that flawlessly blend tradition with trend, and elegance with edge.
1. Richard Quinn
Richard Quinn has delivered some of my favorite runway moments in recent memory—and I truly believe he’s just getting started when it comes to bridal. Since launching his label in 2016 (and receiving a literal stamp of approval from Queen Elizabeth II at his LFW show), Quinn has mastered the art of maximalism: dramatic silhouettes, decadent florals, crystal appliqués, and unexpected details that still somehow feel classic. For the bride who wants tradition with a twist—and a big fashion moment—you can’t go wrong.
2. Wiederhoeft
If you’re the kind of bride who grew up on couture runway Tumblr like I did and knows the difference between tulle and organza blindfolded—Wiederhoeft is calling your name. Launched in 2020 by Jackson Wiederhoeft (a Thom Browne alum), the brand is known for its theatrical flair, corsetry, and whimsical maximalism. Every piece feels like a fairytale, reimagined for the Met Gala. For fashion-forward brides who want structure and storytelling—this is the one.
3. Mirror Palais
Not for the modest or faint of heart, Mirror Palais has carved a viral path through Instagram and TikTok with its sheer, slinky, second-skin silhouettes. Designer Marcelo Gaia launched the brand in 2019, quickly becoming a favorite among cool girls and celebs alike. While not a traditional bridal house, Mirror Palais gowns have become an unexpected choice for modern brides who want to turn heads—and maybe break the internet—on their wedding day. Think sexy, nostalgic, and utterly unapologetic.
4. Markarian
Founded by Alexandra O’Neill in 2017, Markarian brings Upper East Side elegance with a dash of downtown cool. The brand shot to fame when First Lady Jill Biden wore a custom look to the 2021 Inauguration, and it’s only gone up from there. Known for its romantic silhouettes, feminine fabrics, and celestial touches, Markarian is now considered one of NYC’s go-to bridal ateliers. Even if you don’t find your dream gown, chances are your bridesmaids might—everything in the showroom is swoon-worthy, especially the new Markarian x Over The Moon capsule collection.
What I Would Wear, Officially:
Now listen—this wasn’t supposed to be a competition... but here we are. After years of obsessing over bridal fashion, these are the top four designers I would truly see myself in. This is the vibe, the vision, the dress code for my fictional bridal fantasy.
1. Vivienne Westwood
I told you immediately, directly, and upfront—this is what I need. The corsetry, the structure, the drama. Tighten me up and send me down the aisle. No notes.
2. Iconic Vintage
I’m talking vintage runway that maybe wasn’t originally intended for a bride, but absolutely should be. Think archival Chanel, Yves Saint Laurent, Roberto Cavalli, Ralph Lauren—or literally anything John Galliano has ever laid hands (or tulle) on. When I picture my ideal vintage bridal moment, I immediately think of Gemma Ward in this stunning Roberto Cavalli look from his Fall 2005 collection. It was exquisite then, and would only dream of wearing this as a chic winter bride now.
3. Eye-Catching Minis
Who said bridal looks have to be white—or floor-length? A good Gen Z bride loves slipping into something short, sparkly, and show-stopping for one of the many wedding weekend moments (rehearsal dinner, afterparty, welcome drinks—you name it). My ultimate “mini-moment” inspo? A vintage Roberto Cavalli Spring 2007 look worn by Snejana Onopka: shimmering, sculpted, and unapologetically look at me. Because sometimes, the best bridal looks come in small (and sparkly) packages.
4. Richard Quinn
If I’m going full fashion bride, it’s Richard Quinn without a doubt. The drama. The structure. The unapologetic extra-ness. If I’d want something with serious volume—maybe florals, maybe crystals, or even both—and the kind of silhouette that makes people gasp when you walk in, Mr. Quinn it is. His designs feel like couture fever dream: romantic, theatrical, and always with a sharp, modern edge. I’d wear Quinn when I want to make it very clear that this is not your average ceremony.
Shoes and Accessories:
Once the dress is locked in, it’s all about the details. The right shoes, clutch, or veil can take a bridal look from beautiful to unforgettable. These are the finishing touches I’d be reaching for to add a little fashion fantasy to the big day.
1. Exceptional Bags and Clutches
A killer clutch can elevate even the most traditional look—think of it as your moment to have a little fun. I’m dreaming of something cheeky but chic, like a Judith Leiber Couture piece or an Olympia Le-Tan book clutch. I am especially obsessed with this “Something Blue” Book Clutch from Olympia Le-Tan (available via Over The Moon)—it’s playful, personal, and very collectible.
2. Hats and Unique Iterations of Veils
Veils and headwear are having a major comeback, and Gen Z brides are leading the charge. I love the idea of embroidered veils like Hailey Bieber’s “Till Death Do Us Part” moment via Off-White, or even a dramatic blusher. I love this fun, floral embroidered veil from Markarian for a youthful yet beautifully crafted pop of color, all currently available on Over The Moon. For something more universal, this Markarian x Gigi Burris shoulder length veil is a perfect example of how to add flair without losing elegance. Or you could go full fashion with a vintage style pillbox hat from the iconic Chanel owned millinery Maison Michel, for some old-school glam in the best way.
3. Shoes—maybe stay on the classic side!
For shoes, I’d personally lean timeless. I’d absolutely be a Manolo Blahnik bride. While the Maysale is the ultimate classic mule for any woman’s wardrobe, I’m all about the Hangisi Bride White Satin Jewel Buckle Pumps. That aquamarine buckle? The most splendid little “something blue,” and you’ll actually want to wear them again (and again).
4. Statement Jewels Worth Zooming In On
I’m a firm believer that bridal earrings should do more than blend in—they should shine. These Snowflower Rose Studs by Anabela Chan (available via Over The Moon) are lab-grown, enamel-dipped, and entirely recyclable, which makes them both beautiful and responsible. They're dainty but distinct, and would peek out flawlessly from behind a swept-back bun, veil, or how Venita Aspen is rocking them with a ponytail. The soft white enamel adds a subtle edge that feels sweet, modern, and seriously special. Mixed with some passed down familiar estate pieces, any Anabela piece would be an amazing addition to create a mix of new and heritage.
Honorable Mentions:
They may not have made my official top four, but these names still live rent-free in my bridal brain and would be up for serious pondering. Consider this the shortlist of designers I’ll be thinking about long after the wedding playlist fades out.
1. John Galliano, Anything
Literally anything. I don’t care if it’s archival Dior, early Givenchy, Maison Margiela, or an old sketch he did on a napkin—if Galliano touched it, I’d be honored to wear it down the aisle. His work is theatrical, emotional, and always couture-level genius.
2. Reem Acra
For the bride who wants pure romance with a hint of sparkle. Reem Acra has been making magical, red-carpet-worthy gowns since the ’90s, and her bridal designs are consistently stunning. Feminine, floaty, and made to be photographed.
3. ONE/OF by Patricia Voto
A newer name in the game, but already one to watch. ONE/OF by Patricia Voto specializes in made-to-order pieces using deadstock fabrics—so your look is sustainable and one of a kind. The perfect brand for a chic, modern bride who wants to feel truly original and have an overall bespoke experience.
4. Francesca Miranda
Based in Colombia, Francesca Miranda designs for the bride who’s not afraid of a little texture, whimsy, or hand embroidery. Her work feels romantic, artisanal, and delightfully different. It’s giving destination wedding—but make it fashion. She also has some of the most amazing Tom Ford era Gucci-esque fringe pieces, and even some stunning bridesmaid options!
5. Ralph Lauren
Never underestimate the power of American minimalism. A Ralph Lauren bridal moment is quietly luxurious and endlessly classic—especially if you’re dreaming of a Western, garden, or coastal wedding. And don’t even get me started on Ralph Lauren vintage. The bridal looks from his Spring 2005 collection live in my head rent-free—dreamy, romantic, and the perfect blend of prairie and polish.
In the end, choosing what to wear as a bride isn't just about the dress. It's about storytelling, self-expression, and finding a look (or five) that makes you feel like the best, boldest version of yourself.
After years spent immersed in wedding fashion—both professionally and personally—I’ve come to realize that the most memorable bridal style comes down to one thing: conviction. The brides we remember most wore what they loved, not just what an algorithm told them to.
So whether it’s Westwood, Wang, or something you found in the back of your grandmother’s closet and had tailored within an inch of its life… if it feels like you, it’s the right choice.
Until the proposal (or just the Pinterest board) calls—signing off with lace, tulle, and a very full moodboard.
x NFM